About FMC
A wide variety, at the best price for all.
Fair Marketing Corporate (FMC) is a Lahore-based manufacturer, importer and distributor of food and household products, serving retail, wholesale and foodservice across Pakistan.
Our story
Fair by name, fair by nature.
Fair Marketing was built on a simple idea: kitchens and shelves across Pakistan deserve dependable access to quality products at honest prices.
Today our portfolio spans 13 brands, from international favourites like Nando's PERi-PERi and Mama Sita's to our own labels including DeLuca pasta, Al-Amer olives and olive oil, Austin sauces and Swipe household products.
We source from Italy, Spain, Turkey, Egypt, China and Philippines, and distribute from our base in Lahore to retailers, wholesalers, hotels, restaurants and cafés.
- Trusted brands
- 13
- Products & pack sizes
- 104
- Product categories
- 7
- Sourcing countries
- 6
How we work
Three capabilities, one team.
Manufacturers
Our own labels, Austin, DeLuca, Al-Amer, Caslo, Bon Chef, Fruit Nest and Swipe, are developed to our specification and quality standards.
Importers
We source directly from producers in Italy, Spain, Turkey, Egypt, China and the Philippines, and bring world favourites like Nando's and Mama Sita's to Pakistan.
Distributors
From our Lahore base we supply retailers, wholesalers and foodservice kitchens, in carton quantities, with dependable stock and fair pricing.
What we stand for
Our values
Fair by name
Our bio says it best: a wide variety of food and non-food products at the best price for all.
Quality first
Every brand we carry is chosen for consistency. Chefs and shoppers should get the same result every time.
Global sourcing
Olives from Spain and Turkey, pasta from Abruzzo, PERi-PERi from Nando's, brought home to Pakistan.
Reliable supply
Carton-level availability across our range, so your shelves and kitchens never run dry.
Who we serve
Partners across the supply chain.
Retail & Supermarkets
Shelf-ready consumer packs across sauces, pasta, olives, oils and household.
Hotels, Restaurants & Cafés
Catering tins, 4 L pouches and bulk packs built for professional kitchens.
Wholesalers & Distributors
Carton-level supply and a single partner for a broad, fast-moving range.
Stock our brands in your store or kitchen.
Retailers, wholesalers, hotels and restaurants: tell us what you need and our sales team will come back with pricing and availability.